Event Registration



Viewpoint Luncheon – Dec 2019

11:45 AM - 1:30 PM

Potawatomi Hotel & Casino, Woodland Dreams Ballroom1721 W Canal St, Milwaukee, WI 53233
Registration is closed
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Viewpoint Luncheon

What is the Future of Century City?

Milwaukee’s 84-acre Century City business park has seen more than $40 million of public investment since 2009, but the pace of attracting tenants has been slow. Good City Brewing’s decision last year to relocate its offices to Century City provided new hope, but Strauss Brands’ recent decision to drop plans for a new production facility has raised new questions about the business park’s future.

Is Century City poised to turn the corner, or will the challenges posed by its lack of highway access and neighborhood concerns – as well as the recent turmoil over Strauss Brands – continue to hold it back? Will the site’s location within an Opportunity Zone make a difference? What can and should Milwaukee and state leaders be doing to re-establish momentum?

Join the Wisconsin Policy Forum at a Viewpoint Luncheon that will explore the future of Century City. We’ll begin by providing the Forum’s insights on the ingredients for successful redevelopment of urban industrial areas. Then, we’ll hear from a panel of local leaders who are or have been actively engaged in the effort to make Century City a success:

Joaquín Altoro, Chief Executive Officer, Wisconsin Housing and Economic Development Authority
Tom Barrett, Mayor, City of Milwaukee
Cheryl Blue, Executive Director, 30th Street Industrial Corridor Corporation
Rebecca Mitich, Partner, Husch Blackwell & Past Chair, Northwest Side CDC

Moderated by Sean Ryan, Milwaukee Business Journal

Members: $40 | Non-members: $50
Table of 8: $400 | Table of 10: $500
(table purchasers receive special seating and recognition)

Registration for this event is closed. Any questions please email us at events@wispolicyforum.org.